RV dealer's YouTube channel drives national sales and 65% accessory growth
Rémy Frères, a recreational vehicle dealership in Ruffec, France, has significantly expanded its customer base through a YouTube channel launched in M...
Rémy Frères, a recreational vehicle dealership in Ruffec, France, has significantly expanded its customer base through a YouTube channel launched in March 2020. The channel has 56,000 subscribers and 15 million views, helping the family business increase its accessory sales by over 65% and its annual revenue from €4-5 million before 2019 to €6.5 million in 2024. The dealership now serves approximately 7,500 clients across France, compared to its previous local reach of 3,500 customers within a 300 km radius.