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Go RVing Highlights In-Person Experience Trend at RV Shows

20.01.2026 13:17 1 min 1 source
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Go RVing Highlights In-Person Experience Trend at RV Shows
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Go RVing identifies a shift towards physical experiences in the RV industry. Research shows 86% of Gen Z and Millennials value touching products before purchase, and 74% of Fortune 1000 brands planned to boost experiential budgets in 2025. The industry is advised to leverage voluntourism, event pop-ups, and rallies to engage consumers beyond digital channels.

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Go RVing Highlights In-Person Experience Trend at RV Shows

16.01.2026 RV PRO ENG
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