Go RVing Highlights In-Person Experience Trend at RV Shows
Go RVing identifies a shift towards physical experiences in the RV industry. Research shows 86% of Gen Z and Millennials value touching products befor...
Go RVing identifies a shift towards physical experiences in the RV industry. Research shows 86% of Gen Z and Millennials value touching products before purchase, and 74% of Fortune 1000 brands planned to boost experiential budgets in 2025. The industry is advised to leverage voluntourism, event pop-ups, and rallies to engage consumers beyond digital channels.