Motorhomes 2026: A Global Overview of Trends and Tendencies

The coffee.bez.coffee editorial team monitors hundreds of motorhome and camper news sources worldwide every day. We decided to take stock of early 2026: over the past six weeks, 3,581 news stories from 56 countries passed through our aggregator — and the picture turned out to be so fascinating that we decided to share it with you.

The Big Picture: A Market at a Crossroads

The beginning of 2026 for the global motorhome and camper market can be summed up in two words: transformation and adaptation. On one hand, new motorhome sales are declining — in Germany, caravan sales dropped 13.4% in 2025, in the USA, December 2025 sales fell 11.14%, and in Norway, the decline continues for the second consecutive year. On the other hand, interest in the camping lifestyle is breaking records: in West Sussex (United Kingdom), motorhome inquiries surged 91%, Japan is hosting show after show, and China is attracting multimillion-dollar investments in "smart caravans".

The industry is experiencing a classic disconnect: people want to travel in motorhomes more than ever, but they're buying new ones less and less. The market's response — budget models, modular solutions, rentals, and converting everyday vehicles.

Here's how it looks by region.

Asia: Exhibition Boom and Technological Leap

Japan — Global Leader in News Coverage

729 news stories — Japan became the absolute leader in our news monitoring, surpassing even Germany. Key topics:

• Exhibition season at full throttle (179 exhibition-related stories). Japan Camping Car Show 2026 showcased dozens of new models, the largest motorhome show in Western Japan in Osaka promises over 250 vehicles in March, and Kumamoto will feature 170+ exhibits. Nagoya is bringing in celebrities to promote camping culture.

• Compactness as a philosophy. The Japanese market continues to set the global trend for micro-campers. Bed kits for the Toyota Hiace measuring 2.5 meters, universal cabinets for turning any vehicle into a camper, the modular YURT system — everything is designed to use every centimeter. Toy Factory unveiled the updated Da Vinci 6.0 and for the first time brought in the German-made Leica model.

• Infrastructure is growing. 58 stories about new openings — new RV parks are popping up across the country: Kyoto, Nagano, Hokkaido. Many offer private bathrooms for each motorhome — a level of service that other markets are still far from matching.

• Books, cats, and DIY. A revised edition of the DIY camper van conversion guide, a video of a cat in an insulated camper with 240,000 views — Japanese camping culture is becoming increasingly mainstream and "media-friendly."

South Korea — Electric Breakthrough and New Legislation

145 news stories. Two key developments shaped the agenda:

• Hyundai Staria Electric Camper — a concept featuring 800-volt architecture and smart glass became the region's top story. This isn't just a motorhome — it's a statement about the future of the industry. Kia isn't far behind either: the first camper conversion kit for the PV5 has already appeared.

• Law against parking "squatting." South Korea passed a law banning unauthorized long-term parking of motorhomes on municipal lots. At the same time, cities (Changwon is already building its third municipal parking facility) are creating legal infrastructure. This is a model approach: ban + alternative.

• A tragic reminder: a father and son died from carbon monoxide poisoning while spending the night in the mountains. The safety issue with gas equipment in campers remains a global concern.

China — Investments, Bans, and Affordability

191 news stories. China demonstrates a striking duality:

• Startup boom. A smart travel trailer startup raised 80 million yuan (~$11 million). Ankai was granted a patent for an intelligent motorhome management system. China is betting on technology — IoT, intelligent management, and ecosystem integration.

• Push for affordability. Wuling unveiled a motorhome priced at just $15,800, and SAIC Maxus V80 cut its price by 59,000 yuan. The mass market is the primary target.

• Infrastructure question. Legislator Yang Qin proposed developing motorhome infrastructure in Shenzhen — a sign that the government is starting to engage with the topic. The 25th Shanghai International RV Show will take place in March.

Europe: A Mature Market Under Pressure

Germany — The Industry Flagship Seeks New Directions

718 news stories — the second-highest country in our monitoring. Germany remains the heart of Europe's camping industry, but the trends are shifting:

• Falling sales, rising interest. Caravan sales dropped 13.4% in 2025. Yet overnight stays at campgrounds continue to grow in Germany. The paradox has a simple explanation: people are increasingly renting, buying secondhand, or converting regular vehicles.

• Budget trend in full force. Dacia Bigster as a camper for 33,000 euros, rooftop tents from Fritz Berger under 1,000 euros, affordable Corigon CV 65 S models — the market is responding to the "I want it, but it's too expensive" demand. A dedicated article covers the used motorhome market under 35,000 euros — a sign of the times.

• Technological vanguard. Hymer unveiled the Venture S motorhome, co-developed with Siemens using "digital twin" technology. Perfect Van developed a mobile dry toilet system. Modularity is the keyword: VanMe Niffler fits four mountain bikes, and Moby Van offers a modular camper based on the Ford Tourneo Custom.

• Trend watch 2026: budget motorhomes, inflatable kitchens, and transformation systems — these are the top trends for the German market, according to experts.

• Incidents keep pace: arson on a camper in Rostock, theft of a Fendt caravan in Wulfrath, a fire at a Friedrichshafen parking lot, a highway accident. 61 incidents in six weeks — the dark side of popularity.

Italy — A Country of Openings and Incidents

154 news stories. Italy stands out with its focus on infrastructure:

• A wave of openings (45 stories). Borgo San Dalmazzo, Trento, Poggibonsi, Jesi, Como — motorhome parking areas are being modernized and created across the country. In Como, the camper zone will double in size. Camper Club Mutina reported a record — over 7,000 overnight stays.

• Gas equipment safety. Gas cylinder fires in motorhomes (Osimo, Assemini) — a recurring problem. At the Olympics, a motorhome fire nearly caused an explosion, and two dogs were rescued.

• Legal precedent: theft from a motorhome ruled equivalent to residential burglary. An important signal — the motorhome is legally becoming a "home."

• An architect created a 9 m² mobile home with a solar roof — at the intersection of tiny homes and motorhomes.

Spain — 40% Growth, But Not Without Conflicts

92 news stories. The headline figure:

• Motorhome and camper registrations in Spain grew 40.5% in January 2026 — one of the few markets showing real growth. Caravans and motorhomes are increasingly seen as alternative housing amid the housing crisis.

• Conflicts with local residents. Torrox: residents demand action against illegal camper stops by the river. Denia: fire at a makeshift motorhome camp. The issue of illegal camper stops is one of Spain's pain points.

• New models: Ciclope Mencia based on the Maxus Deliver 9, Benimar Mileo 282 First Light Edition, Dacia Pack Sleep for the Duster. The conversion market is growing.

Netherlands — Electric Vehicles Not Yet Ready for Caravans

83 news stories. The key insight:

• Electric vehicles are not gaining traction as caravan tow vehicles — the issue lies with charging stations and range when towing. Caravan owners "rarely use electric vehicles." Meanwhile, sales of compact campers (without trailers) grew 16% in 2025. The takeaway: electrification in camping will come through motorhomes, not caravans.

• New brands: Dutch PureCamp entered the folding caravan market, and Glaravans introduced the Wave caravan with retro design.

United Kingdom — Shows, Tragedies, and Savings

76 news stories. The Brits, as always, have their own style:

• Exhibition boom (16 stories) — Birmingham, Manchester, Malvern, Southport, Aberdeen. Brits "prefer motorhomes and caravans over foreign flights" — a trend amplified by inflation.

• The economics of camper life. A pensioner cut her expenses by 10,800 pounds a year, a former PR specialist spends 10 pounds on weekends, and a Stoke-on-Trent resident saved 20,000 pounds over four years. The motorhome as a financial strategy is no longer a fringe topic.

• Tragedy at a cider festival: a couple died from carbon monoxide poisoning in a camper. The court determined the cause. The safety issue runs as a thread throughout the entire world.

• Oddity of the year: a 13-year-old was caught driving the family campervan at 110 km/h.

Turkey — A War on Urban Caravans

75 news stories. Turkey reveals an acute conflict:

• Mass caravan parking bans (12 stories). Tekirdag, Izmir, Maltepe (Istanbul) — caravans are being removed from coastlines and city centers. Lawmakers complain about caravans occupying parking spaces for years.

• But infrastructure is being built in parallel. Istanbul is accepting applications for spots at the Maltepe caravan park. The model is the same as in Korea: ban the chaos + provide organized alternatives.

• The Eskisehir exhibition brought together camping, caravans, and tiny homes — three trends converging.

Norway — The End of the Boom?

36 news stories. The Norwegian market is sending warning signals:

• Sales are falling, and the Ferda network is reducing sales locations to six. But individual dealers are showing growth — meaning the market is consolidating.

• Extreme camping: a motorhome built for winters down to -35 degrees C — a distinctly Norwegian specialty.

• Crime: seven years in prison for driving the escort vehicle for a cocaine-laden motorhome. Motorhomes, unfortunately, attract attention from more than just tourists.

Russia and the CIS: A Road of Their Own

Russia — KAMAZes with Saunas and Chinese Imports

57 news stories. The Russian motorhome market is unique:

• Expedition monsters — the country's calling card. A motorhome based on the Ural Next for 19.7 million rubles, a KAMAZ with a balcony for 28.7 million, a MAN TGL with a sauna, a Mercedes Arocs 8x8, a 12-seat Ural 8x8. Russia is the only country where a "motorhome with a wood-fired sauna" is a normal product.

• The mass segment is also growing. A camper based on the Gazelle NEXT, a UAZ camper, the Freedo 636 HLT — affordable options are emerging. The market is "shifting toward budget and all-wheel-drive models".

• Chinese imports. The Changan Peak View RV is being sold in Vladivostok — at least 5 stories about a single model. Chinese motorhomes are starting to penetrate the Russian market through the Far East.

• DIY culture. A freelancer traveled 5,000 km in a homemade motorhome, and a couple from Kurchatov built a motorhome and traveled 45,000 km. Homemade builds are a significant part of the Russian market.

• Sochi as a hub: bloggers are choosing Sochi for extended motorhome living — the city's infrastructure is the best fit.

Belarus — The Birth of a National Motorhome

28 news stories — and virtually all of them about one thing: MAZ unveiled the "Kupava-273140" motorhome. This is the first motorhome from Belarusian state enterprises, built on a MAZ chassis, designed for four people, and drivable with a standard Category B license. There's a buzz ahead of the sales launch — Belarus is entering the motorhome market.

Latin America: Between Freedom and Crime

Argentina — Dangerous Freedom

123 news stories, and the picture is contradictory:

• Crime dominates (66 incidents). A family from Mendoza was robbed in Mar del Plata — their pickup and motorhome were hijacked with the family still inside. A motorhome robbed during unloading. A detached trailer caused a head-on collision. Argentina is the "most dangerous" country in our monitoring by share of incidents (54% of all news).

• But infrastructure is being built (32 openings). Firmat, Trevelin, Patagonia — new fully equipped campgrounds. Cordoba launched a route with a dozen stops. Former employees went independent and launched a motorhome factory.

• Sheep wool insulation — an Argentine company produces eco-friendly insulation for motorhomes. Local solutions for a local market.

Brazil — Camping with Character

28 news stories. Brazil is just beginning to shape its market: festivals, lifestyle, DIY projects. No large-scale industry yet, but clear interest is emerging.

Oceania: From Tragedies to Trends

Australia — The Camper as an Answer to the Housing Crisis

33 news stories. The key trend:

• The motorhome as housing. A family sold their Sydney home and moved into a caravan due to the cost-of-living crisis. Digital nomads are choosing vans over property investments. A couple traveled 116,000 km instead of buying a house. In Australia, where real estate has become unattainable for many, the camper lifestyle is shifting from a choice to a necessity.

New Zealand — Tragedy and Hype

24 news stories, 17 of which are about a single event: a landslide at a campground in Mount Maunganui buried motorhomes and caravans, leaving six people, including children, missing. A teacher warned campers but perished herself. This is the largest tragedy in the camping industry in early 2026.

In stark contrast — shares of Tourism Holdings Ltd (the largest camper rental operator) became the subject of stock market hype.

Cross-Cutting Trends of 2026

1. Affordability Wins

The most powerful trend is the democratization of camping. Dacia Bigster for 33,000 euros in Germany, Wuling for $15,800 in China, bed kits for a few hundred dollars in Japan, folding caravans in the Netherlands. The market's message: "A motorhome doesn't have to be expensive."

2. Electrification: Motorhomes — Yes, Caravans — No

Hyundai Staria Electric with 800-volt architecture, Honda Base Station, electric concepts at shows. But electric vehicles as caravan tow vehicles are "not gaining traction" (Netherlands). Camping electrification will come through self-contained electric motorhomes, not through electric tow vehicles pulling trailers.

3. The "Motorhome vs. City" Conflict

Turkey bans caravan parking in cities. The United Kingdom debates overnight bans in Cornwall. The USA fines for overnight parking in San Diego. South Korea passed a law against unauthorized parking. Spain battles makeshift camps. The question "where to park a motorhome" has become a global problem, and the answer is increasingly: "build infrastructure + ban the chaos."

4. Safety: Carbon Monoxide — The Silent Killer

United Kingdom: a couple died at a festival. South Korea: a father and son died in the mountains. Italy: gas cylinder fires. These are not isolated incidents — this is a systemic safety problem that demands regulatory solutions.

5. The Motorhome as Housing, Not a Hobby

Australia, the United Kingdom, Spain, the USA — across different countries, people are increasingly choosing motorhomes not for vacations, but for everyday life. Savings of up to 20,000 pounds over four years (United Kingdom), 40% growth in registrations (Spain). The housing crisis is pushing people into caravans — and this is no longer a fringe story.

6. Modularity and DIY

Russia builds motorhomes on KAMAZes with saunas. Japan sells kits for turning any car into a camper. Germany offers VariVan — convert your car into a camper in half an hour. Canada converts Ford E-350s for off-road use. The modular approach — "build your own camper" — is gaining momentum everywhere.

Numbers in Focus

Forecast: What's Next?

Early 2026 paints a picture of a market that is changing shape but not losing energy. Sales of new expensive motorhomes are declining, but rentals, conversions, budget models, and DIY are on the rise. The exhibition season (Osaka, Shanghai, Birmingham, Edmonton) will reveal how the industry responds to the demand for "more for less."

Motorhome electrification is moving from concept to reality — Hyundai, Kia, and Honda have already shown prototypes. But mass-market electric motorhomes won't arrive until 2027-2028 at the earliest.

The defining question of 2026 is regulation. Cities around the world are grappling with a growing number of motorhomes and don't know what to do: ban them or accommodate them? Those that choose the latter path (like South Korea and Japan) will win in the long run.

Data: coffee.bez.coffee news database, 3,581 published stories from 56 countries for the period January 1 through February 14, 2026.